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Canadian consumers spend $15.3B online
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CBC News-Canadian consumers spent approximately $15.3 billion in 2010 ordering goods or services for personal or household use, according to a survey released by Statistics Canada Wednesday.
The poll also found that 51 per cent of users shopped online, placing nearly 114 million orders.
Among those who placed an order, individuals averaged about 10 orders over a 12-month period, with an average total value of $1,362 per person.
Credit cards were used by 89 per cent while 31 per cent used an online payment service.
The poll did not look at business-to-business transactions.
B.C., Alberta biggest users
The findings on e-commerce were part of a bigger study on internet usage in Canada.
Residents of British Columbia and Alberta were the biggest Canadian users of the internet last year, StatsCan found.
The survey suggested 86 per cent of residents of British Columbia and 84 per cent of the people in Alberta go online.
The lowest rates were in New Brunswick, at 70 per cent, and in Newfoundland and Labrador, at 73 per cent.
Calgary, Saskatoon, Barrie, Ottawa-Gatineau and Halifax were the cities with the highest use, each at 88 per cent.
Vancouver and Victoria were tied for a close second, at 87 per cent.
The study found 80 per cent of individuals aged 16 years and older used the internet for personal use.
One third of the sample used mobile devices. The majority of mobile users, 59 per cent, were aged under the age of 35, and 60 per cent of those had 10 or more years of online experience.
The majority of users — 68 per cent in each case — went online to bank or to read or watch the news.
The findings could not be compared with earlier years because the survey was changed in the way it measured home access and online behaviours.
StatsCan compiled its findings based on a sample of approximately 22,600 individuals aged 16 years and older polled during October and November of 2010. It did not give a margin of error.
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